Tourism Internship Programme
A structured 6-month programme that develops skilled, ethical, and customer-focused tourism professionals through mentorship and real Cape Town operations.
Cape Town Premium Day Toursoffers a professional Tourism Internship Programme designed to give students and graduates meaningful experience across reservations, operations, guiding, digital marketing, and premium guest service — while building South Africa's next generation of tourism talent.
Duration
6 months
Intake size
2–4 interns
Stipend — students
R3,500 / month
Stipend — graduates
R5,000 / month
Programme vision
To develop highly skilled, ethical, and customer-focused tourism professionals through practical experience, mentorship, and world-class service training.
Why we run this programme
- Build a future workforce — Identify talented young people who can grow into guides, consultants, reservations staff, operations coordinators, marketing assistants, and customer service roles.
- Fresh ideas — Tourism students bring social media, video, digital marketing, AI tools, and new engagement ideas that strengthen our online presence.
- Busy-season support — Extra capacity for airport meet-and-greets, hotel pickups, Table Mountain coordination, booking confirmations, guest follow-ups, and content creation.
- Industry reputation — We invest in South Africa’s next tourism professionals — a partnership opportunity for universities, TVET colleges, and future guests who value responsible businesses.
Stipend & support
Tourism diploma students receive R3,500 per month. Tourism degree graduates receive R5,000 per month. An optional performance bonus of up to R1,500 may be awarded at completion for outstanding performance. Reasonable work-related transport expenses may be reimbursed when travel is required for company duties.
Non-cash benefits include mentorship from our Managing Director, practical guiding experience, training on GetYourGuide, Viator and Bokun, reservations and customer service coaching, a certificate of completion, and priority consideration for permanent roles when vacancies arise.
6-month training framework
Week 1 — Company orientation
- Company history, values, and tourism ethics
- Customer service excellence and professional conduct
- Health & safety, confidentiality, and grooming standards
- Introduction to Cape Town tourism
Month 1 — Reservations & customer service
- Enquiries, email, telephone, and WhatsApp etiquette
- Quotations, booking confirmations, and guest communication
- OTA platforms and CRM basics
- Practical assignment: handle enquiries under supervision
Month 2 — Tour operations
- Daily operations, guide and driver scheduling
- Vehicle preparation, airport transfers, and tour documentation
- Supplier communication and emergency procedures
- Practical assignment: coordinate a complete day’s tour
Month 3 — Tour guiding
- Public speaking, storytelling, and guest engagement
- Cape Town & South African history
- Table Mountain, Cape Peninsula, Winelands, and Robben Island
- Practical assignment: present attractions on live tours
Month 4 — Digital marketing
- Instagram, Facebook, TikTok, YouTube Shorts, and blogging
- SEO and Google Business Profile
- Photography and short-form video
- Practical assignment: weekly social content and blog articles
Month 5 — Sales & business development
- Upselling, cross-selling, and premium experiences
- Pricing, quotations, and commission structures
- Travel agent relationships and OTA optimisation
- Practical assignment: create premium tour packages
Month 6 — Leadership & business management
- Business planning and financial basics
- Complaints, conflict resolution, and staff management
- Tourism legislation, sustainability, and entrepreneurship
- Practical assignment: manage selected operations under supervision
Weekly performance evaluation
Each intern is assessed on:
- Punctuality
- Professional appearance
- Communication skills
- Customer service
- Teamwork
- Initiative
- Reliability
- Accuracy
- Learning ability
- Positive attitude
Internship outcomes
By the end of six months, interns should be able to:
- Conduct guided tours professionally
- Manage reservations and customer enquiries
- Coordinate daily tour operations
- Produce engaging digital marketing content
- Deliver exceptional customer service
- Represent Cape Town Premium Day Tours with confidence
- Understand operations, finance, and marketing in a tourism business
Graduation & recognition
At the end of the programme we host a Graduation Day — certificates, awards for Best Customer Service, Best Guide, and Most Improved Intern, and professional photos that celebrate achievement and strengthen our brand as a company that invests in people.
Institutional partners
We welcome partnerships with educational institutions seeking quality host employers, including:
- Cape Peninsula University of Technology
- University of the Western Cape
- False Bay TVET College
- Northlink College
Our commitment
Cape Town Premium Day Toursis committed to developing the next generation of tourism professionals through practical experience, integrity, innovation, and service excellence. Investing in young talent strengthens both our company and South Africa's tourism industry.
How to apply
Send a short introduction, your CV, current studies or qualification, and preferred start month. Tell us which areas interest you most — guiding, reservations, operations, or digital marketing.